Briefly define multi-channel funnels (MCF).
Highlight the importance of understanding the customer journey in modern marketing.
Tease the benefits of leveraging MCF for businesses.
What are Multi-Channel Funnels?
Explain the concept of multi-channel funnels.
Discuss how MCF differs from traditional single-channel funnels.
Illustrate with a simple example to enhance understanding.
Why Multi-Channel Funnels Matter
Emphasize the complexity of consumer journeys in the digital age.
Discuss the limitations of single-channel attribution models.
Introduce the concept of touchpoints and their role in MCF.
Key Components of Multi-Channel Funnels Reports
Break down the main elements: channels, source/medium, conversions, etc.
Explain how MCF tracks and attributes conversions across different channels.
Discuss the role of assisted conversions in highlighting the overall impact of each channel.